Main focus

The object is to offer participants the possibility to progress in their own careers by enabling them to come into contact with the reality of other organizations, as well as to promote the acquisition of different research methodologies in this specific study area.

The Master has three main aims:

a) To use management methods, techniques and instruments that provide students with a conceptual and methodological framework of application through an in-depth interconnection between the most recent theories of management and the best corporate strategies;

b) To train managers with specific knowledge and to encourage students to develop their skills in identifying and taking profit from situations around them;

c) To develop students’ knowledge and understanding to higher levels.

Core seminars

The Master is composed of four semesters of specialized seminars (17 seminars), completed by one seminar of Master Dissertation

The various subjects taught along the Master can have a series of formats: lectures, open-class discussions, seminars and workshops – and are of compulsory attendance and participation. The course also requires abundant research and fieldwork in addition to classroom activities:

Seminars

1st semester

Quantitative Prevision Methods

Market research and consumer behaviour

Strategic management and Project analysis

Organizational Knowledge Management

Information systems and decision models

Management of products and brands  

2nd semester

Accountancy auditing

Psycholosociology of conflict negotiation and mediation

Quality management

Sustainability and corporate management

Globalization and competition

Management games  

3rd semester

Methods of research in Business Sciences   

Option 1- Labour law; Econometrics; Environmental marketing and communication

Option 2 – Social responsibility and sustainability; Public finances and public accounting; Planning advertising campaigns

Option 3 –Theory of international commerce; Development and economic planning; Sales force management

Option 4 – Leadership theory; International economy; Touristic marketing; Social responsibility and corporate economy

4th semester

Master  Dissertation

Contacts and Information

Administrative issues and Applications

Gabinete de Ingresso • Universidade Fernando Pessoa • Praça 9 de Abril, 349 • 4249-004 Porto, Portugal • tel. +351 225 071 300/335 • fax: +351 225 508 269 • E-mail: ingresso@ufp.pt

Academic and pedagogical issues

Professor Raul Guimarães  • Universidade Fernando Pessoa • Praça 9 de Abril, 349 • 4249-004

e-mail: rguim@ufp.edu.pt